The largest global provider of wine and spirits qualifications for professionals and consumer enthusiasts, the Wine & Spirit Education Trust (WSET), has announced a three-year deal with The Wine Show becoming the TV show’s official wine education partner.

As part of the partnership, The Wine Show will host a WSET Education Hub on its website and will produce a series of videos with WSET to help make the world of wine more accessible to consumer enthusiasts across the globe. WSET also plans to launch fun, informal taster wine courses for consumers on the site.

“25 years ago, WSET opened the doors to the world of wine for me and every year it opens the doors to tens of thousands of new wine lovers and enthusiasts,” said Joe Fattorini, wine expert and presenter on The Wine Show. “So many Wine Show viewers ask where they can learn more about wine after watching the show and we’ve always said, go to WSET. It’s fantastic to now be able to work together in partnership and share a love of wine.”

The Wine Show, a globally TV show focused on wine, is launching its third series early in 2020. Series one and two, first aired in the UK in 2016 and 2018, are now distributed in over 106 countries. Series one is currently available to stream on Amazon Prime Video UK. 

“There’s nothing more gratifying as a programme maker than to hear that people who’ve watched your show have been inspired to learn more about the subject,” said Melanie Jappy, producer and CEO of The Wine Show. “Since we’ve been making The Wine Show so many people have told us they’ve done this by signing up for a course with WSET. I could not be happier that we are now officially in partnership with this wonderful global organisation who have done so much to bring the subject to life for amateurs and professionals alike.” 

Seeing the new partnership as a natural fit, WSET chief executive, Ian Harris said: “We share the same mission to increase knowledge about the wonderful world of wine, inspiring and empowering enthusiasts as well as professionals globally. With course providers in more than 70 countries, we also share the same global audiences. In our 50th year, this partnership will take the WSET brand to an even wider audience encouraging consumers all over the world to further their knowledge of wine.”

> Joe Fattorini