A label is so much more than a decorated piece of paper – it makes your wine stand out on a crowded shelf, it represents your brand, your story, your values and identity and it speaks to your target market. A label must attract customers to drive sales, carry product and legal information – and withstand the rigours of the ice bucket and the chiller cabinet. Vineyard speaks to Royston Labels to find out how their gold star service, skills, technology and craftmanship ignites your label and brings your brand to life. 

Wine production in the marginal region of Great Britain may be encumbered by volume variations, but the general trajectory is upwards, and according to WineGB is likely to approach 40 million bottles in 2040. Vineyard finds out from WineGB, and exporters Gusbourne Estate and Hattingley Valley, why an export strategy is so important for the health of the industry.

Matthew Jukes was at the WineGB trade tasting event which featured a handful of extraordinary Pinots.

Red Johnson, former TV broadcaster and lover of the drinks industry, set up The British Bottle Company in 2014 to assist British drinks brands in developing their export business.