Having invested wisely in getting the branding, design, material and print quality of your wine labels spot on, the final step is to get those beauties photographed. Continue reading “Creating a professional image”
Creating a professional image
Don’t get stuck on design
As the UK wine industry continues to grow, not only will new brands start hitting the shelves at an exponential rate, but, in a bid to accurately reflect the quality and reputation of the nation’s wine, established brands will continue to invest in raising the bar in terms of image and design.
Bringing a wine label to life
Royston Labels is a leading UK supplier of self-adhesive labels with particular expertise in the wines and spirits sector. The company has been led by managing director Paul Clayton for over 30 years, and has recently enjoyed industry success, winning Label of the Year at the Packaging Awards 2017 and Best in Show at the FINAT Awards 2017 for a London Cru wine label. Continue reading “Bringing a wine label to life”
Benefits of branding
Supplying good quality accessories alongside wines can not only enrich the wine drinking experience, but the option to add a logo can ensure customers are reminded of your brand long after they have bought the wine. Continue reading “Benefits of branding”
Meet the Manager: Jamie Anenell
What was the first English/Welsh wine you tasted?
I grew up in Guildford, and so my first experience of English wine was visiting the Denbies vineyard in Dorking. I was 18 and had already decided that I couldn’t imagine working in anything other than the world of food and drink and it was inspiring to see that it was possible to produce wine in England. Continue reading “Meet the Manager: Jamie Anenell”
Focus on film
In the digital age, film can be a great tool for producers looking to communicate with a wider audience in an interactive, human and approachable manner. Consumers not only buy into the estate’s wines, but also the story of the vineyard and the team behind the bottles. Continue reading “Focus on film”
London Wine Fair 2018
The London Wine Fair 2018 proved to be a terrific success with the increased footfall (up 17% on last year) being put down to the refreshed content. This included the new innovation zone, the education and of course, the Drinks Britannia zone. Continue reading “London Wine Fair 2018”
Competing on the world stage
The report compiled by Wines of Great Britain (WineGB), released at the membership organisation’s first annual trade and press tasting on 26 April 2018, demonstrated that sales of English and Welsh wine grew by 31% between 2015 and 2017, but with predictions that the sector could be responsible for 40 million bottles of wine per year by 2040 where is this set to go? Continue reading “Competing on the world stage”
Experience more important than wine
According to Wines of Great Britain’s inaugural industry report, anticipated revenue from wine tourism in the UK could reach £658 million by 2040. Speaking at the WineGB annual trade and press tasting, author on wine tourism, Steve Charters MW delved into what opportunities wine tourism offers to English and Welsh producers and the assumptions and expectations from consumers. Continue reading “Experience more important than wine”
The taste of success
The first English and Welsh wine trade and press tasting under the newly formed Wines of Great Britain (WineGB) body promised a bigger and better event at a new venue with a record number of wines and producers in the room, and it certainly didn’t disappoint. Continue reading “The taste of success”