Champagne Bollinger, has become an official supporter of The Queen’s Green Canopy (QGC), an initiative to celebrate The Queen’s Platinum Jubilee in 2022 by encouraging people to plant trees as a legacy to Her Majesty’s 70 years of Service to the Nation. This is the first time a Platinum Jubilee will be celebrated in the United Kingdom.
Champagne Bollinger forms part of a select group of invited partners to participate in this unique initiative in Her Majesty’s name. The family-owned Maison which has held close ties to the UK since it was first awarded the prestigious Royal Warrant in 1884, will be working on various initiatives to invite people from across the country to ‘Plant a Tree for the Jubilee’ and highlight the importance of tree planting for the environment.
Champagne Bollinger’s support will help transform a green space in Scotland, the ancestorial home of Madame Bollinger, by planting to benefit those currently living in an area of disadvantage with additional initiatives to be announced later in the year.
Etienne Bizot, Chairman & CEO of Société Jacques Bollinger, the Family Group behind Champagne Bollinger commented: “We wanted to mark the momentous occasion of Her Majesty The Queen becoming the first British Monarch to celebrate a Platinum Jubilee in a meaningful way. It is a privilege to be able to give something back to Bollinger’s number one market which has always shown great affection for our Champagnes’. As a family of winegrowers, the environment is a key consideration in all we do and is reflected in our commitment to sustainable viticulture. By supporting the Queen’s Green Canopy, we want to emphasise the significance of tree planting for the environment and the greater benefits it brings to society. We very much look forward to supporting this wonderful initiative.”
At Champagne Bollinger, the use of wood is a key pillar in the Bollinger style. Vinification in wooden barrels is embedded in Bollinger’s DNA, this ancient method helps develop aromas of great finesse and excellent ageing capacity. A collection of 4,000 aged barrels are maintained in Champagne’s last in-house cooperage, using wood from the family forest in Cuis, to preserve the treasured barrels through artisanal expertise. Supporting a sustainable environment is foremost for Champagne Bollinger and the House is dedicated to excellence in wine growing. Voluntary commitments regarding winegrowing practices, landscape preservation and biodiversity, across the House’s 180 Hectares led to Bollinger being the first House to obtain the “High Environmental Value” certification followed by “Sustainable Viticulture in Champagne”.