Coravin, the premier global wine technology company, revolutionised the way wine is consumed 10 years ago with the launch of its preservation system that pours wine without removing the cork. The company is now disrupting the category again with the launch of its next industry-changing device, Coravin Vinitas™, designed to help businesses share preserved samples bottles of wine with a wider audience, meeting the younger consumer need of “try before you buy” while boosting their interest in wine education.
Designed for wineries, distributors, retailers, and wine schools, Coravin Vinitas™ is a revolutionary small-footprint device that transfers wine into smaller consumables with up to 12 months of preservation, as tested in-house by Coravin’s engineering team and sommelier advisor, as well as with third-party labs. Coravin Vinitas™ allows businesses an easier and more sustainable method to meet the growing consumer demand to sample before making a purchase – an on-site operation that negates the need for fast consumption, maintains quality control, reduces sample and shipping budgets as well as transport to distant re-bottling facilities.
“Until now, there has not been a scalable automated product that creates single-serve formats and maintains the quality of the wine inside for months, as opposed to weeks,” said Greg Lambrecht, Coravin founder and inventor. “With Coravin Vinitas™, companies, hospitality services, and trade can sample and fractionalise any bottle, any time, on-site, ensuring the highest quality experience for businesses and consumers, no more needlessly shipping full-size bottles where only a taster is needed.”
“During the early days of the pandemic, we spotted a gap in the market for this type of self-use fractionalisation device that would allow our customers to send samples, preserved for months, to their trade customers and consumers,” said Chris Ladd, Coravin CEO. “Since then, we have continued to see the wine industry struggle to connect with a younger consumer audience who have far more options to choose from than previous generations. “Coravin Vinitas™ addresses this need and is primed to change the way the world consumes wine.”