Drinkaware makes new logo licence for small producers available through its online shop as part of ongoing commitment to make information and advice as accessible as possible.  

Drinkaware, the independent charity which aims to reduce alcohol-related harm by helping people make better choices about their drinking, recently launched a logo licence of £50 + VAT per year for alcohol producers or retailers with a turnover from alcohol sales of less than £2.5m per year (inc. duty, excluding VAT). This is now available to access and purchase through the Drinkaware shop.

The logo licence demonstrates a commitment to supporting the public in accessing the key facts about alcohol and promoting the UK Chief Medical Officers’ low risk drinking guidelines. It is also used to signpost people to the Drinkaware website, where consumers can find more information and advice about alcohol, learn about its impact on their health and get support to cut back their drinking if they need to.

In addition to the new logo licence the Drinkaware shop has factsheets, posters and digital assets, many freely available as well online training modules including Drinkaware at Work, an alcohol-awareness education programme for the workplace.

Adam Jones, business development & partnership director at Drinkaware explained “In the past year, more than six million people have accessed Drinkaware’s information and advice and in May we announced that the licensing fee for using the Drinkaware logo to signpost this material would be lowered for smaller alcohol producers and re-sellers. Consequently, any organisation with an annual turnover of £2.5m (inc duty, exc VAT) or less is now eligible to use the Drinkaware logo for £50 + VAT per annum to help support widespread take up across the industry. We are now making the application to use this registered trademark logo easier by providing access through the Drinkaware shop. to help reach as many people as possible who are at risk of harmful drinking by sharing our evidence-based information.

“The profile of the alcohol drinks industry has evolved considerably over the last few years, with many smaller producers and re-sellers emerging. Making the Drinkaware logo licence more accessible in both cost and convenience is a positive step in supporting them to show their commitment to reducing alcohol harm in the UK.”

For businesses with a turnover of more than £2.5m per annum (inc. duty, exc. VAT), the process for applying for a logo licence remains unchanged with contact made via logos@drinkaware.co.uk.

The Drinkaware logo licence and training courses are available through The Drinkaware shop and further information is available via logos@drinkaware.co.uk.