Export now makes up 45% of the winery’s overall turnover, with Norwegian sales being one of the main contributors.

Norway accounts for 63% of Simpsons’ total exports, and over a quarter of overall sales. Flint Fields Blanc de Noirs and Gravel Castle both have a fixed listing in the Monopoly shops and a report from the Monopoly in summer 2023 showed four SWE wines in the Top 10 performing cuvées over the previous 12 months (three still wines – Simpsons’ Railway Hill Rosé, Simpsons’ Gravel Castle Chardonnay and Simpsons’ Rabbit Hole Pinot Noir – and one sparkling – Simpsons’ Flint Fields Blanc de Noirs sparkling).

Earlier this year in Finland, Simpsons’ Rabbit Hole Pinot Noir 2022 launched in 70 Alko stores (via the Finnish Monopoly). And across the border in Sweden, Simpsons’ White Cliffs won the Blanc de Blancs sparkling tender with the Systembolaget Monopoly at the end of last year and will launch online and in their shops on 8th March 2024.

Comments Charles Simpson, “Our team has just returned from a very successful trip to Denmark and Sweden, pouring wines with our importer and at two WineGB events for members of the wine trade and for consumers. We’re delighted to see such a thirst for English wine in these markets and it was a brilliant experience to be there with other English wineries showcasing the diversity of English wine that is now available.”

Simpsons’ Wine Estate team exhibited at Prowein for the first time, showing selected wines from Simpsons’ portfolio. They also joined eleven other leading English wine brands on the WineGB stand in Düsseldorf.