The major three-day international biennial is the place to be in terms of innovation and a must visit show for professionals who are ready to take up the technological, environmental and economic challenges of today and tomorrow.

With three themed tours, ‘ecophyto agroecology’, ‘start-up’, and ‘wine and spirit profiling’, a number of business meeting areas, four major innovation competitions and over 50 conferences, Vinitech-Sifel 2018 is at the heart of the winegrowing and fruit sectors.

360° perspective

From 20 to 22 November, all the latest developments in the winegrowing sector will be on show at the Bordeaux Exhibition Centre. With 1,200 brands on display, Vinitech-Sifel is organised around four business hubs including growing techniques; bottling and packaging; cellar equipment; and service.

The show serves as a platform for discussion, business and discovery, as well as providing helpful services for visitors such as three exhibition tours; an area dedicated to winemakers wishing to develop their techniques; a technoshow area offering demonstrations of the latest equipment and machines throughout the duration of the fair; and a job sphere area with companies, recruitment agencies, schools and training organisations on hand to guide young people or candidates seeking professional transition.

Innovation hub

Vinitech-Sifel has always aimed to be a pioneer in terms of sector projections. It remains an international benchmark in technological and scientific innovation. However, with ever changing business sectors, we need foresight to provide the most comprehensive and representative showcase of the market and all the manufacturers’ latest developments. To serve the growth and visibility of innovative companies, Vinitech-Sifel must continue to bring players together.

This year we will be welcoming the winning companies of the Wilaaw competition for wine label designers and of the international wine in box competition for bag in box wines. Visitors will also discover the winning innovations of the Oenovation Trophy (solutions for the wine producing sector), and of the Amorim Foundation Grand Prix, for young entrepreneurs with an innovative project around wine for the sommelier sector, wine retailers, supermarkets or the public.

The Start-Up area, hosting around ten companies, will also focus on innovation, with new solutions, services for production or launching onto the market.

Understand and grow

As a driver of new challenges, Vinitech-Sifel is also a crucial point of discussion, debate and meetings. In the meetings and innovations hub, the fair will gather numerous experts around 50 conferences and forums looking at the key issues for the winegrowing, fruit and vegetable sectors. 15 forums will be devoted to agroecology, with discussions on tillage, automation, resistant plant varieties and company management.

The fair is seen as a pluralistic platform for exchange. It enables all visitors, regardless of the size of their business or farm, and whatever their production, to find their place and discover the advances that will improve their practices on a daily basis.

Sharing experiences and meetings will also be a feature of the tasting area: Wine and Spirit Profiling. Launched in collaboration with the French Wine and Vine Institute (IFV), this operation aims to reveal the benefits of aroma research.

Catalyst for business

In preparation for this show, Vinitech-Sifel defined a strategy based on resources to generate business and ensure high-profile visitors for the manufacturers present. For several months, the fair has been developing a major international publicity campaign across close to sixty European, American and Asian wine producing countries in order to attract decision-making visitors.

On site, it is creating a suitable context for exchange with these visitors, by providing two dedicated areas at the heart of the meetings and innovations hub including the business meetings area for pre-planned, targeted appointments, and the international village will bring together thirty representatives initiating visits by decision-making delegations.