WineGB confirms Scandinavian tasting tour, creating a high value commercial opportunity for members.
WineGB confirms its Scandinavian Trade & Media Tasting Tour, a three city showcase across Stockholm, Oslo and Trondheim, designed to accelerate export growth for English wine producers and deliver meaningful commercial value for Nordic buyers and trade.
With demand for premium, cool climate wines rising across Scandinavia, the tour offers WineGB members a strategically timed platform to build export relationships, secure listings and strengthen long term visibility in one of Europe’s most quality driven markets.
Early entrants are already securing long-term listings, strong margins and repeat orders. In 2024, 16 producers showcased their wines in Stockholm with WineGB, with 14 of these either securing new listings, or securing new market business.
This year’s Scandinavian tour will feature more than 20 English and Welsh producers, giving Nordic buyers and trade an unparalleled opportunity to taste widely across the category. Across Stockholm and Oslo, the tasting will be supported by a headline masterclass, designed to showcase the depth, diversity and cool climate precision of the wines, offering attendees a focused, expert led exploration of the producers, regions and winemaking approaches shaping the UK’s fast evolving industry. For buyers, importers and sommeliers, it’s the most comprehensive snapshot yet of what the category can offer.
The Scandinavian tour forms part of WineGB’s commitment to expanding international reach and supporting members in securing sustainable export growth. With Nordic markets showing strong interest in premium sparkling and still wines, the tour provides a high impact route to commercial expansion.
English wine producers are now exporting to 50 countries worldwide and export sales grew 9% in 2024, with volumes increasing by 35%.
If you’re interested in exporting English wine, read more on how WineGB can support these ambitions visit www.winegb.co.uk/trade-hub/export/
