Vagabond Wines has launched its new direct to consumer (DTC) platform, bringing its signature self-pour discovery experience into homes across the UK. The new shop, accessible via the Vagabond website and integrated into the Vagabond App, lets guests order exclusive wines, bar favourites and upcoming Urban Winery releases with next day delivery.
Just like the taps in the bars, wines are merchandised by style, with more than 50 exclusive SKUs available to browse. Guests can explore winemaker stories, view personalised recommendations and use a new engine built around real in bar tasting behaviour. For the first time, Vagabond can follow the guest journey from self pour sample to doorstep delivery, capturing genuine preferences that will guide future buying, bar lists and allocations.
The platform is also the new home for wines made at Vagabond’s Urban Winery at Canada Water, opening 4 December. As production grows from 25,000 to 100,000 bottles, visitors will be able to discover the wines on site or in bar, then reorder their favourites at home, from Cornwall to Inverness. National delivery is supported by a streamlined logistics partnership with Enotria.
Christobell Giles, Managing Director, Vagabond Wines said: “Vagabond has always been about discovery; now that journey doesn’t stop when you leave the bar. Many of our customers discover us while travelling, or they visit our bars but live outside London. Now they can explore wines on the taps, see personalised recommendations in the app and have a case on their doorstep the next day. It creates a seamless journey from bar to home, and it gives us a far deeper understanding of how our guests taste and explore. With our Urban Winery opening in December, this is the perfect moment to bring Vagabond to more people across the UK.”
John Colley, Group CEO & Executive Chairman said: “Vagabond has always been a brand built around curiosity, quality and great guest experiences. This new DTC platform brings all of that together and gives customers a way to enjoy Vagabond wherever they are. Integrating the app, the bars and national delivery creates a powerful foundation for growth. We’re delighted to back this next chapter and excited to see how guests respond.”
The new platform is built on Shopify and fully connected to Vagabond’s loyalty system, in app purchasing and national delivery network. Next day delivery is available, with free delivery on orders over £99.
Vagabond will continue to expand the platform through 2026 with additional exclusive parcels, deeper winemaker partnerships and further integration of in bar data with at home ecommerce behaviour.
