WineGB branding update completes its process with a new website. This should help members, trade, the media, and consumers to better understand the category and the work of WineGB. 

The most important changes are for members.  In their section members will find:

  • A whole new way to find resources in the Knowledge Hub and pages related to Viticulture, Wine Production, Business Tools, Sustainability and many others where our information is filtered to members’ interests;
  • That the Grape Press Magazine has become the Grape Press Blog, meaning it will be easy to find up-to-date insight. 
  • An easier way to book on to webinars and events; 

 The public website represents our work better to trade, media, politicians, and also consumers. We have considered the pathways for all of these users meaning that they can find:

  • The Producer Directory has become the Wine Map, rebranded and providing a postcode and area search making it simple for people to visit a vineyard and find a wine;
  • A Join Us page for potential members that outlines all of our work and how we boost your business. It is simpler to understand and has a streamlined application (we hope it is good enough that you will be willing to recommend us to others);
  • A link to patron Bottlebooks’s interface so customers can click through to learn about your wines and hopefully buy your products; 
  • A proper outline of why we are an attractive industry to join and how to build a career.

We made the decision to make the changes as during the strategic review in 2024 members told us that they couldn’t find information that we have online, that the navigability was poor, and we weren’t telling our story as a sector or trade body to our audiences.

The website design was created by Oak Creative, a WineGB patron, who have provided a superb service in developing our thinking and building from our branding. This has bought to life the work of Barlow & Co who redesigned our suite of logos and collateral and supported the new category wide campaign ‘Create New Traditions – Drink English and Welsh Wines’.