Let’s do the can-can

Wine in cans are filling the shopping baskets of discernible wine drinkers, those looking for quality, convenience and to tick the sustainability box. Reports indicate that canned wine sales in the US have doubled in the past year, and that they are now on the increase in the UK. There is even a dedicated International competition for canned wine! English wines are joining the party with four brands already on the market and one more to follow soon. But making a wine suited to a can and selling the product is not plain sailing. Editor, Jo Cowderoy, looks at the opportunities and challenges for brands in cans.

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