New brand direction

Unveiled at The Savoy, London on 25 May 2018, Ridgeview has launched its striking new branding. Inspired by founders Mike and Christine Roberts original ethos that ‘life is for celebrating’, the new look has a celebratory theme with the labels showcasing a contemporary, modern and proudly English design.

“Our new-look is a deliberate move away from the more traditional sparkling wine design cues,” said Tamara Roberts, chief executive of Ridgeview. “As a team we decided it was time to create a new path and celebrate the progressive and innovate nature of our dynamic industry in our branding. We can now confidentially stand on our own two feet and tell the story of our part in the historical rise of English sparkling wine. The design journey has been both exciting and challenging and we cannot thank enough the talented Brighton based designers at CookChick for delivering our vision.”

The new logo highlights the inspiration behind Ridgeview’s name, the view of the South Downs ridge from the vineyard and tasting room. All of Ridgeview’s sparkling wines are traditionally fermented in one of England’s only underground specialists wine cellars. The colour palate in the neck label was inspired by the bottle caps that seal the wines while they are resting in the cellar.

The signature wine ‘Bloomsbury’ also contains the colours of a blue and green wrap, where the vineyard and the South Downs meet the blue skies. The complex labels with rose gold detailing were printed by drinks label specialists Multi-Color. Ridgeview’s strap ‘life is for celebrating’ is continued with a ‘peel to reveal’ message unwrapped in every foil produced by Rankin and Sparflex.

“The objective was very simple, to create category leading packaging to match their industry leading and multi award-winning wines,” said Lee Cook, co-founder and director at CookChick Design. “The statement from Ridgeview’s founder Mike Roberts “life is for celebrating” defined the pivotal centre of this project brief and one we were proud to have visually imbued in the big idea and the intricate details throughout the brand identity and packaging.”

Ridgeview has also revealed ambitious plans to double its output by 2020 assisted by building a new winery in 2018.

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